Employing Touristic Advertisement Treatments to Enrich the Visual Identity: A Study on Textile Design for Egyptian Coastal Hotels
CURRENT TRENDS IN FASHION TECHNOLOGY & TEXTILE ENGINEERING - JUNIPER PUBLISHERS Abstract Tourism is one of the top priorities of the country as a source of national income, Therefore, the State seeks to promote the tourism sector and its infrastructure. This study assumed that the use of graphics treatments for tourism advertising through the textile furnishing of hotels in coastal cities enriches their visual identity. Also, the synchronized presentation of tourism Ads along with specifically designed textile furnishings can play an active role in confirming the hotel distinctive identity. This experimental study, which involved 150 coastal hotel guests, measured the effect of unified graphic treatments of tourism advertising of coastal hotels in addition to specifically designed textile furnishings and the impact of their synchronization on the guest perception of the visual individuality of the hotel. The study concluded that recruitment of graphic treatments of tourism advert