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Showing posts from April, 2023

Employing Touristic Advertisement Treatments to Enrich the Visual Identity: A Study on Textile Design for Egyptian Coastal Hotels

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CURRENT TRENDS IN FASHION TECHNOLOGY & TEXTILE ENGINEERING - JUNIPER PUBLISHERS   Abstract Tourism is one of the top priorities of the country as a source of national income, Therefore, the State seeks to promote the tourism sector and its infrastructure. This study assumed that the use of graphics treatments for tourism advertising through the textile furnishing of hotels in coastal cities enriches their visual identity. Also, the synchronized presentation of tourism Ads along with specifically designed textile furnishings can play an active role in confirming the hotel distinctive identity. This experimental study, which involved 150 coastal hotel guests, measured the effect of unified graphic treatments of tourism advertising of coastal hotels in addition to specifically designed textile furnishings and the impact of their synchronization on the guest perception of the visual individuality of the hotel. The study concluded that recruitment of graphic treatments of tourism advert

Reductive Discharge Ink-Jet Printing of Pre-Dyed Textile Fabrics

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CURRENT TRENDS IN FASHION TECHNOLOGY & TEXTILE ENGINEERING - JUNIPER PUBLISHERS Authored by  David M Lewis Abstract Bleached cotton fabrics have been dyed with Remazol (sulphatoethylsulphone (Dystar)), Procion MX (dichloro-s-triazine (Dystar)) and Procion HE (bis-monochloro-s-triazine (Dystar)) reactive dyes to yield suitable coloured backgrounds for subsequent reductive discharge ink-jet printing. Silk fabric has also been dyed with an acid dye to provide an alternative substrate for subsequent discharge printing. Suitable white discharge inks have been formulated using either Decrolin (zinc sulphoxylate formaldehyde (BASF)) or Rongalit C (sodium sulphoxylate formaldehyde (BASF)), whilst coloured illuminating inks have been formulated using either vat or solubilised vat dyes. Inks containing both a discharging agent and an illuminating colour have also been developed. A process has been developed in which the free aromatic amine groups present in the discharged areas of white prin