Journal of Fashion Technology - Juniper publishers Abstract Self-objectification can be defined as a phenomenon whereby an individual values appearance over competence. Women's self-objectification, particularly in Western societies is a normative phenomenon. This study examines self-objectification among women college athletes attending an all-women's institution. 74 women athletes at a small Midwestern university completed a four-part online Qualtrics survey. The survey included the Self-Objectification Scale, Self-Surveillance Subscale of objectified Body Consciousness (OBC) Scale, Functions of Clothing Survey, and demographic and other preferences questions. Variations in self-objectification scores were investigated across class year, sport type, and fit of upper and lower garments. Additionally, associations between self-objectification and body attitudes, clothing function, and BMI were explored. No differences across groups on self-objectification were fou